Most copy fails before the first word. It was written for the wrong reader.
Four questions about who reads your copy and what your market has already heard. You get the diagnosis card we write before every draft. Paste it into your next prompt and the model has a specific reader to write for.
Reader diagnosis
Where the card comes from
The questions follow two models from the copywriting trade. Eugene Schwartz's Breakthrough Advertising (1966) sorts readers by how much they already know and markets by how many claims they have already heard. Michael Masterson and John Forde's Great Leads (2011) describes six ways to open a sales message; the card pairs them with those readers. None of the authors is connected to this tool; the pairing and the wording are ours.
A plain prompt skips this step and writes the opening that fits an average reader. The average reader does not exist, so the copy fits nobody. The card names that reader in two minutes.
It is Pass 2 of five in the Copy Desk, the copywriting skill in the Operator Pack: intake, diagnosis, offer test, draft, cut. The other passes check the offer before writing, are built to refuse numbers and testimonials you did not supply, and end with a table of every claim and its source.